Erika's Journey to Tactile
Erika Velazquez Alpern is the founder of Tactile, a creative agency driven by a mission to shape better futures for female leaders. Additionally, Erika serves as the VP, Marketing & Communications for the New Republic, where she oversees brand development, communications and PR, digital marketing, events, and revenue marketing. Prior to joining the New Republic and launching Tactile, Erika led brand marketing for the Guardian and led brand marketing for NewsCred. Before that, Erika led the AOL Artists program, where she created a network of 110 emerging artists and commissioned digital art for the AOL brand and for advertisers. While there, she led the launch of FriendsWithYou at the High Line, a 1-month public art installation, as well as partnerships with organizations, including New Museum, Tumblr, Northside Festival, and The Whitney. Before entering the media world, Erika worked in the arts and as an independent curator.
Why Tactile? Why now?
Tactile was born out of a need. After Erika worked in tech an media, and heard the same stories over and over again from so many women, she knew that she needed to take action. she needed to build something nimble enough to constantly conceptualize solutions and ideas that address the many issues women face in the workplace.
That is why she created Tactile as an agency focused on shaping a better future for female leaders. Today, this is taking the form of three main pillars: Tactile Studio, Tactile @ Work, and Tactile Stories. Tactile Studio partners with early stage female-owned and female-focused brands to help them grow their businesses through brand development, PR, and marketing. Tactile @ Work helps late stage startups create more inclusive spaces for women. And Tactile Stories brings trailblazing women together to share their stories and unpack solutions.
This is what they are focused on today, and they have very large ambitious plans and ideas for what they will add to the list in the coming year. For example, can they want to create something that incentivizes companies to create better workplaces for women so that the elimination of workplace challenges doesn’t just fall on the shoulders of the women who face them?
Tactile officially launches on June 16, and that date marks the beginning of an insatiable curiosity for the possible. Erika is excited to build something that inspires more inclusive spaces for female thinkers, creators, and doers.
Author: Aimee Haynes
I motivate, I blog, I listen, I give advice, I help, I create, I work with others, I stand my ground when needed, and I am always open to new ideas. In addition to the qualities that define me most, I'm also a Corporate Law attorney working with entrepreneurs, creatives, and small businesses to help them achieve success.